Webinar: Social Media Marketing Masterclass

Bite-sized Half-Day Online Training: Thursday 20th August 2020

Course Date: Thursday 20th August 2020
Timings 10.00 – 15.00 – with ‘virtual breaks’
Price: £200 + vat (per person)
BVAA Member Price: £99 + vat (per person)

Social Media is an established part of the marketing mix. You probably already have all the Social Media channels you need, and then some.

It’s surprising then, that most businesses still struggle to generate a Return on Investment (R.O.I.) from their social efforts. This new, unique online workshop is designed to help change all of that.

This unique course will help you think differently about Social Media. You’ll discover what you need to do to be successful on any platform.

The workshop will help you understand and the deep fundamentals that underpin effective digital communication. You’ll then be able to apply those principles to dramatically improve the impact of your Social Media campaigns.

Course Program

  • How social has changed the world
  • How modern audiences think, act and communicate
  • Key principles for business success
  • Understanding the ‘social’ in Social Media
  • Learn how emotions play their part
  • Build your Tribe
  • Understanding strategy
  • How to get people to trust you
  • Driving Customer curiosity
  • Using storytelling to cut through the noise
  • The Social Media Strategy process
  • Building the Content Machine
  • No budget organic targeting

Key Benefits

Following this training course, you will:

  • Gain a comprehensive understanding of Social Media
  • Build a competitive advantage over your commercial rivals
  • Understand how scale your Social Media marketing efforts
  • Know how to design and implement effective social campaigns


This one-day interactive workshop is for marketers, managers, social strategists, and business leaders who want to gain a comprehensive understanding of Social Media.

Delivery Method

This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.

Your Online Tutor

All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon).

Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.

Course Material

All delegates receive the slides, workbooks and other supporting material.

BVAA Member Deal Price

Contact laura@bvaa.org.uk to recieve discount code exclusive to BVAA members.

Register Your Interest

This is a popular subject. Places are, therefore, limited and will be given first-come, first-served basis. Register your interest below:

Places Available - Book online now

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